Hi, I’m Ali—the owner, fishkeeper, order packer, and person behind FinNaturals! I run this small business from my home in Utah, inspired by my love for fish and my interest in what we feed them. I’m picky about the foods I choose, love learning about fish nutrition, and care about helping fellow fishkeepers find options that fit their fish’s needs.
FinNaturals is a one-woman operation. From answering your messages to packing your orders, it’s all me! I keep inventory in small quantities to help keep things fresh, and I give every order personal attention. My favorite time to pack orders is late at night, when my husband and dogs are asleep and it’s just me and the cat keeping me company.
When you support FinNaturals, you’re supporting a real person who gets excited about fish, reads ingredient lists for fun, and appreciates every order. Thank you for being part of this little business—it means so much to me. 💚
Meet my online crew
Meet my online persona: a slightly ridiculous skeleton running on coffee, big ideas, and questionable amounts of sleep. 💀💕 The potato is my best friend, emotional support spud, and enthusiastic supporter of “just one more goldfish.” 🥔 Then there’s the duck—our supervisor. He means business, watches the budget, and is deeply unimpressed with both of us. 🦆😂
Welcome to the crew behind the FinNaturals chaos!